Strategic Marketing

Organized marketers are 674% more likely to report success.

Goal-setting marketers are 377% more likely to report success.

Marketers who document strategies are 414% more likely to report success.

Good strategic marketing will fully develop and document the purpose-driven definition of a company's objectives and how to achieve them. It gives “purpose” to your activity. Unfortunately, not all companies take the time to develop their strategy fully or erroneously believe that using conventional tactics alone is sufficient.

Building a sustainable and effective marketing strategy is vital for any business. Using strategic marketing will ensure that all of your external marketing efforts work cohesively with your overall plan to connect the information (content) you have, with the audience that needs to hear it. Internally, a well thought out plan will allow a company to generate revenue, reinvest in growth, and show evidence of traction to stakeholders and outside parties such as investors, partners, and influencers.

To accelerate a strategy, marketers must also remember to create a forum for input with external partners, such as martech vendors and consumer technology companies, as well as their in-house teams.

Strategic Marketing consists of four fundamental areas; Strategy, Creative, Technology, and Analytics. These four areas each have their ecosystems within Strategic Marketing, and as a whole, they will make up your overall blueprint to which we apply tactics to achieve your goals.

THE FOUR FUNDAMENTALS OF STRATEGIC MARKETING