Chief Marketing Officer & Growth Executive
Kent Mora is a senior marketing executive with 20+ years of experience as a Chief Marketing Officer, VP of Marketing, and Head of Growth, helping growth-stage DTC, recurring revenue, and subscription continuity brands scale through performance marketing, strategy, analytics, and marketing technology.
Before leading organizations as a marketing executive, Kent spent years as a Chief Financial Officer for several DTC companies—a background that gives him a rare, dual-lens understanding of how product, brand, mission, and culture intersect with revenue, operations, and team leadership to build durable companies. Entrepreneurial and focused, Kent thrives in fast-paced environments and understands what it takes to scale organizations to the next level through disciplined capital allocation and advanced data analytics.
Across roles, Kent has led full-funnel growth, leveraged cutting-edge AI for predictive insights and attribution modeling, built and scaled teams, partnered closely with founders, boards, and investors, and helped organizations navigate inflection points from early scale to organizational growth.
Industries include DTC, healthcare networks, subscription platforms, fitness, wellness, beauty, food & beverage, housewares, sports products, insurance, and consumer brands operating in complex, regulated, or competitive markets.
Explore Kent’s insights on modern marketing, leadership, and growth shaped by years of real-world experience.
“I have known Kent for many years - since 2001 - and can give an unequivocal endorsement not only of Kent’s skills in performance management and marketing; but also his great qualities as a human being.”
- GRAD CONN | CMO MICROSOFT U.S. (fmr)
“Kent will probably forget more about marketing than most people will ever know about marketing.”
- MARK JONES | PRESIDENT & CEO LIFEBRANDS MEDIA
“Oh did you hit the ground running!”
- MICHELLE MARCINIAK | FOUNDER/CEO SHEEX
Kent increased Sheex’s DTC business 156% in less than a year
Driving Results Across Every Channel
STRATEGY | DIGITAL MARKETING | TELEVISION | RADIO | AMAZON
The CMO’s Desk
Featured
MARKETING
MISSION
To align marketing with business outcomes through disciplined strategy, clear accountability, and continuous optimization.
MARKETING
PHILOSOPHY
Modern Marketing is a sophisticated two-hemisphere brain activity. No two companies have the same needs, but always develop a strategy, use the fundamentals, and be tactically aggressive.
Marketing today requires equal command of creativity and systems, intuition, and data. As technology, analytics, and finance have converged with marketing, the responsibility for growth has shifted toward integrated leadership where strategy, execution, measurement, and optimization operate as a single discipline rather than disconnected functions.
MARKETING
EXPERTISE
Subscription & Continuity Economics
Omnichannel Customer Acquisition | Paid Social | SEM | TV/CTV | Amazon
LTV/CAC Optimization & Churn Mitigation
Creative Strategy | Messaging | Brand Equity
AI Integration & MarTech Stack Architecture
Predictive Data Analytics | Marketing Automation | Complete Attribution Systems
Conversion Rate Optimization (CRO)
Personalization Frameworks | Customer Lifecycle Value | Profitable Retention
