THE FOUR FUNDAMENTALS OF STRATEGIC MARKETING
Strategy
Building an effective strategy is vital for any business. A well thought out plan will allow a company to generate revenue, reinvest in growth, and show evidence of traction to stakeholders and outside parties.
Creative
Responsible creative marketing begins with data and then uses the data to tell a story. The consumer's experience should be seamless, engaging, and fun, all while moving them through their journey.
Technology
According to Gartner's recently published CMO Spend Survey 2018-2019, spending on martech has jumped to 29% of a CMO's budget. Technology is now the single most significant expenditure within a CMO's budget.
Analytics
Analytics is the discovery, interpretation, and communication of meaningful patterns in data. And the ownership, of all this consumer-related data is now 100% a marketing function.