Building an effective strategy is vital for any business. A well thought out plan will allow a company to generate revenue, reinvest in growth, and show evidence of traction to stakeholders and outside parties.

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Responsible creative marketing begins with data and then uses the data to tell a story. The consumer's experience should be seamless, engaging, and fun, all while moving them through their journey. 

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According to Gartner's recently published CMO Spend Survey 2018-2019, spending on martech has jumped to 29% of a CMO's budget. Technology is now the single most significant expenditure within a CMO's budget. 

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Analytics is the discovery, interpretation, and communication of meaningful patterns in data. And the ownership, of all this consumer-related data is now 100% a marketing function.

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