The strategy sets the goals and develops the concepts of how to achieve the goals. Tactics are the actions and methods used to execute the strategy.

Tactics are not only crucial for developing brand awareness and revenue, but they are also used to retain a competitive edge and to consolidate gains.

Consumers are becoming less brand loyal, so consolidating your gains through post-sale tactics such as superior service, delivery experience, personalization, and loyalty programs is just as crucial to your growth as getting new customers.

DIGITAL MARKETING, TELEVISION, YOUTUBE, AMAZON, and MARTECH

While the above are some of the more commonly known tactics in Direct to Consumer, to consistently move towards your strategic goals, there are several additional tactics that a company should be thinking about to reach the top.